Freelance Google Ads Specialist (Per Account)

Hey! I'm Josh Bashford, Co-Founder of Tip-Top Media Co. We're looking for an experienced Google Ads specialist to join us on a freelance, account by account basis.

We're a UK digital marketing agency focused on lead generation, mainly for home improvement businesses (kitchens, bathrooms, roofing, lofts, builders) and chiropractic clinics. Every client is UK based, so every lead you generate is a phone call or a booked visit for a real local business.

Our client success managers handle client comms and commercial calls. Your job is to keep the campaigns profitable and converting. You do what you do best.

💼 What we're offering

• 1 to 2 client accounts to start, with room for more as we grow and you prove yourself.
• Client Google Ads budgets typically £600 - £4,000 a month.
• A set monthly fee for each account you manage.

Location Remote. Open to applicants based in South Africa only

Type Freelance, paid per account

Availability You choose when you work, but you need to be responsive during UK working hours (9am to 5pm UK time), Monday to Friday

Reports to Josh Bashford (Co-Founder, Head of Delivery) and our client success managers

What each account includes

• Building a new account or taking over and fixing an existing one (covered by the setup fee).
• Using Search, Performance Max and Local Services Ads where each one fits.
• Weekly optimisation: search terms, negative keywords, bidding, budgets, location targeting and ad copy.
• Tracking with Google Tag Manager and GA4, so the numbers in Google Ads match what lands in GoHighLevel.
• A short written update to the client success manager every Monday morning (UK time): what worked, what didn't and what you're changing.
• Your numbers and notes for the monthly client report by the 3rd of each month, so the client success manager can deliver it by the 5th.
• Acting quickly when lead volume or lead quality drops.

How we'll measure success

• Hitting agreed cost per lead and lead volume targets for each account.
• Lead quality, measured by how many leads turn into booked visits or appointments.
• Tracking that matches across Google Ads, GA4 and GoHighLevel.
• Weekly optimisations and updates done on time, every week.

Must haves

• 3+ years managing Google Ads for lead generation.
• Hands on experience with Search and Performance Max.
• Confident setting up and troubleshooting conversion tracking (Google Tag Manager, GA4).
• Proven cost per lead and conversion results you can show us.
• Able to run several accounts alongside your other work without letting standards slip.
• Fluent English and great communication skills.
• A reliable working setup (stable internet, backup power if needed).

Nice to haves

• Experience with UK accounts.
• Local Services Ads experience, especially for UK trades.
• Google Ads certification.
• GoHighLevel experience (forms, pipelines, automations).
• Call tracking tools such as CallRail.
• Agency experience.

How it works

• You're self-employed and invoice us monthly for the accounts you manage.
• All work happens inside our Google Ads manager account, never your own.
• Each account comes with 30 days' notice either way, and a proper handover if it moves.
• You'll sign an NDA and agree not to approach our clients directly.
• We work in Asana, Teams and WhatsApp.

Who we are (and why people like working with us)

Tip-Top Media Co. was founded in 2021. We run paid ads, websites, SEO, social, content and CRM, so you'll be backed by a team that understands what it takes to drive results. We're a small, fully remote team across the UK, South Africa and the Philippines.

• 👨‍💻 Fully remote. Work around your other clients, as long as our accounts hit the standard.
• 📈 More accounts as you prove yourself. We want people we can rely on long term.
• 🚀 Direct access to the founders and a real say in how we run Google Ads across the agency.
• 🎉 Remote, but never disconnected. Friendly culture, regular team quizzes, and no corporate fluff.

How to apply

If this sounds like your kind of role, send us a 4 to 5 minute Loom video introducing yourself. In the video, please cover:

• Your Google Ads approach for a lead generation account
• Your experience running lead generation campaigns
• At least 2 to 3 accounts you've managed, with real results (cost per lead, conversion rate)
• How many accounts you could take on with us
• Anything else that shows you're the right fit

Send your Loom through the application form which is available after the qualifying questions.

Shortlisted applicants will have a call with our senior team before completing a short trial task (an audit of a sample account, with client details removed), then have a call with us.

Templated or generic applications will be dismissed. We're only considering thoughtful applications that show real interest and relevant experience.

If you don't meet the must haves, please don't apply.

Thanks!

Josh & Reece

Tip-Top Media Co.