Campaign Specialist (Paid Search, Google Ads)

💰 $1,700 USD/month gross

📍 Fully remote — Ukraine based

🕐 Mon—Fri, 11:00–20:00 (GMT+1)

Impactable is one of the largest LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner — a multi-channel B2B demand generation agency built on a proprietary intelligence layer. We’re investor-backed, growing fast, and distributed across the US, Ukraine, and Serbia.

As a Campaign Specialist – Paid Search, you'll plan, launch, and optimize Google Ads campaigns for our clients, most of them US-based. You'll turn client goals into campaigns that move audiences from awareness to conversion. You'll find actionable insights in the data, make budget and bidding decisions, and recommend what to do next. You'll work closely with account managers, strategists, other channel specialists, and our content and design teams.

What you'll do

Strategy and account setup

• Learn each client's business, ICP and goals, then turn them into a paid search strategy with clear KPIs (CPA, ROAS, conversion rate, CTR, CPC, impression share).
• Onboard new accounts from start to finish: account structure, campaign types, bidding strategies, budgets, ad groups, assets, location and audience targeting, and conversion actions.
• Build and manage Search, Performance Max, Demand Gen, Display and remarketing campaigns.

Keywords, copy and landing pages

• Research keywords and plan match types. Build negative keyword lists and review search term reports regularly to cut wasted spend.
• Write responsive search ads (RSAs) and ad assets that fit the keyword, the landing page and the client's messaging, within Google's specs and policies.
• Provide insights and suggestions to improve landing page relevance, Quality Score and conversion rate.

Measurement and tracking

• Set up, QA and troubleshoot conversion tracking in Google Ads, GA4 and Google Tag Manager, including Google tag implementation, enhanced conversions and GA4–Google Ads linking.
• Support offline conversion imports and CRM integrations (such as HubSpot and Salesforce) so bidding optimizes for qualified leads, not just form fills.

Optimization and reporting

• Manage bids, budgets and pacing across accounts, using Smart Bidding strategies well and knowing when to adjust them.
• Run regular account audits, A/B tests (ad copy, landing pages, bidding) and competitor research using Auction Insights and other tools.
• Deliver clear weekly, monthly and quarterly reports, covering what happened, why it happened and what we'll do next.
• Support paid search audits, proposals and pitches for prospective clients.

Operations

• Keep task status and time tracking up to date in ClickUp.
• Stay current on Google Ads product changes, automation and best practices, and share what you learn with the team.

What we're looking for

• 1–3 years of hands-on Google Ads experience (agency or in-house)
• Ability to set up and troubleshoot conversion tracking directly in Google Ads
• Strong analytical skills: you're comfortable turning performance data into clear decisions
• A logical, proactive approach to solving problems
• Well organized and detail-oriented, and you consistently meet deadlines
• Results-driven, with a focus on measurable outcomes for clients
• A collaborative, respectful communicator who works well in a distributed team
• Fluent English, written and spoken (you'll work with a US-based client base)
• Ability to work core hours Mon–Fri, 11:00–20:00 (GMT+2), with some flexibility for global team collaboration

Nice to have

• Google Ads certifications (Search, Display, Measurement)
• Experience with GA4 and Google Tag Manager
• B2B and/or B2C campaign experience
• Experience with project management tools (ClickUp, Asana, Monday.com, Jira, etc.)
• A degree in marketing, communications, media studies, or a related field

What success looks like

Campaigns launched on time, on budget, and without technical errors. Accounts that hit client objectives and show growing ROI. Accurate tracking and reporting that give clients and internal stakeholders clear visibility into performance, plus insights that shape strategy.

We offer

• Full-time contractor engagement with a fast-growing, investor-backed agency
• Paid Serbian public holidays
• 14 PTO days + 7 sick days annually (accrued after the 90-day intro period)
• A dedicated onboarding mentor for your first months
• Real growth opportunities as we build out team lead and management roles

Logistics

• Compensation: $1,700 USD/month after 90-day probation
• Location: Serbia, remote
• Engagement type: Full-time contractor
• Hours: Mon–Fri, 11:00–20:00 (GMT+1)

Interview Process

• HR Screen — 30 minutes
• Test Task
• Deep Skills Interview — with CoE Leader & Team Lead