B2B Paid Media Manager, Agency

Company Description Scratch Marketing + Media is a growth advisor and agile execution partner for B2B tech, health tech, climate tech, and innovation-focused companies. Our team acts as PR and marketing co-pilots, helping organizations bring game-changing technologies to market and drive rapid recognition and adoption.

Scratch M+M uses integrated, multi-channel strategies to elevate brand awareness, generate qualified demand, and strengthen industry and customer relationships. We focus on smart, sustainable growth, combining strategic insight with hands-on execution to support clients at various stages of their journey.

Role Description The Paid Media Manager – Agency is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across digital channels for multiple B2B clients. This role involves developing data-driven media strategies, building media plans, managing budgets, and monitoring performance to meet client growth and demand-generation goals. The Paid Media Manager will collaborate closely with marketing, content, design and other agency teams to align paid programs with broader integrated marketing initiatives.

Day-to-day tasks include setting up and managing campaigns in platforms such as search, social, programmatic, and other new media channels; analyzing campaign results; preparing performance reports; and recommending optimizations. The role also includes client communication, presenting insights and recommendations, and staying current with paid media trends, tools, and best practices.

Qualifications

• Demonstrated expertise in Media Planning and Media Strategy for digital and integrated campaigns.
• Strong communication skills, including the ability to present complex performance data and recommendations clearly.
• Experience working with New Media channels (e.g., paid social, programmatic, emerging platforms) and adapting strategies to evolving environments.
• Proficiency with paid media platforms and tools (e.g., Google Ads, LinkedIn Ads, Meta Ads Manager, demand-side platforms (DSPs), among others and analytics tools).
• Ability to manage multiple client accounts, prioritize workloads, and meet deadlines in an agency setting.
• Analytical mindset with experience in tracking KPIs, A/B testing, and using data to drive optimization and decision-making.
• Familiarity with B2B marketing and demand generation for tech, health tech, or climate tech companies is highly beneficial.
• Degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Comfort working independently in a remote environment while collaborating effectively with cross-functional teams.